Time Warner Cable (NYSE: TWC) and Univision Communications, a media company geared toward Latin American viewers, today announced a multi-platform, multi-year distribution agreement that will see increased Univision content delivered to Time Warner Cable and Bright House Networks subscribers. The deal is an extension of a previous contract.
The agreement will bring Univision's three new networks, Univision Deportes, Univision tlNovelas and FOROtv, to TWC and Bright House viewers. TWC will also be one of the first networks with access the upcoming to English-language El Rey channel, a joint venture created by filmmaker Robert Rodriguez and FactoryMade ventures, which caters to young adults and will launch at the end of 2013.
Melinda Witmer, EVP, chief video and content officer for Time Warner Cable, said TWC was "delighted to be able to work out our early renewal and expand our business relationship with Univision, adding, "our comprehensive agreement expands the number of ways our Hispanic subscribers can enjoy their favorite entertainment, news, sports and telenovelas."
The deal may give TWC and Bright House some clout in heavily Spanish-speaking markets such as Miami. Univision, on the other hand, will continue to enjoy widespread distribution of niche channels that might otherwise have struggled to secure carriage.
"Time Warner Cable's commitment to El Rey emboldens our ability to bring exciting, visceral and cinematic stories to young viewers across the U.S.," concluded Rodriguez.
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