Twitter buys Snappy TV, splits COO duties

Twitter has been busy on the video front this week. The company announced on Thursday it has agreed to buy SnappyTV, which powers a popular platform for the live-clipping, editing and distribution of video across the Web.

The service is already a go-to for many of Twitter's brand and media partners via its Amplify ad program, according to Baljeet Singh, director of product management at Twitter.

Twitter plans to invest in SnappyTV as a stand-alone product, as well as further integrate the service into its own platform.

"Together, we've worked with the biggest content partners ... to inject ... video content into Twitter's real-time conversation, straight from the TV to your mobile device," Singh noted in a blog post published on Thursday.

Twitter is exploring a number of ways to increase market share and give users more reasons to stick around. The company recently toyed around the with the idea of bidding for SoundCloud--the popular Berlin-based sound-sharing community--but backed out over what were reported to be pricing concerns.

Meanwhile, Twitter split the roles of recently departed chief operating officer, Ali Rowghani. Adam Bain is in charge of revenue and partnerships while Gabriel Stricker is responsible for marketing and media, according to their latest Twitter profiles.

Rowghani, who oversaw Twitter's product development, finances and deal making, departed after clashing with CEO Dick Costolo over whether he should continue to oversee product innovation. The executive shuffle comes as Twitter posts a second consecutive quarter of lackluster growth, which  is beginning to test investors' patience, according to Reuters.

For more:
- The Wall Street Journal has this story
- TechCrunch has this story
- Reuters has this story

Related articles:
Developers on Twitter don't seem to mind Apple's move to reject 'incentivized' apps
NAB to showcase startups; Dodgers may be forced to share TWC rights fees

Sponsored by Dell Technologies

Whitepaper: How to Elevate Your Content Delivery Workflows With Dell EMC PowerScale

Learn how Dell EMC PowerScale helps meet surging viewer demand while reducing costs with a single centralized platform for the ingest, processing, and delivery of the content your viewers love.

Suggested Articles

WarnerMedia scored a key HBO Max distribution deal with Comcast just as it launched in May. Nearly six months later, there still isn’t an app.

Comcast is planning new data caps and video service price increases for its subscribers in 2021.

The Apple TV remote is an often reviled peripheral device. Universal Electronics has taken it upon itself to create a different option.