Nearly 80 million Americans, or 43 percent of viewers, have watched TV online, a big jump from a similar survey which a year ago recorded only 25 percent of viewers with an online TV experience. The Digital Life survey is distributed by Solutions Research Group and shows more people are using their PC to download programs than their cable DVRs.
The rapid uptake comes as more content is going online and as faster connections and better compression deliver a better quality signal. According to Dan Rayburn's Business of Video blog, content owners are expecting a 4 to 8 times increase in video content bit rates served for 2008 with the obvious big winners the CDN networks who are delivering the content.
At the same time, as Internet video usage is rising so, too, is actual TV watching with estimates by Bain and Company that TV watching will rise by two hours over the next four years. This is being driven by both video on demand and by easy-to-use home digital recording.
- Digital Life America Survey
- TV watching to rise Article
- Content owners see big growth in video Blog