U-verse pop-up ad offers Showtime and pizza

AT&T and other TV service providers have experimented with pop-up TV ads and other messages designed to get the attention of TV viewers who increasingly skip traditional TV commercials. But, in what is believed to be the first instance of a pop-up ad promoting a U-verse programming tie-in with an advertiser, all of the telco's more than 2 million U-verse TV customers Wednesday were presented with a pop-up offer for a free large Domino's pizza and a two-liter bottle of Coke to customers who added the Showtime channel to their service plans.

AT&T had previously used a pop-up to promote its the launch of its own Total Home DVR service, according to BroadbandReports. The post at BR suggested that some customers aren't happy about the pop-up ad, though maybe they just think they should get something better than a free pizza--an offer that they can't cash in until they have two months worth of bills showing the Showtime charges.

For more:
BroadbandReports has this post

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