AT&T and other TV service providers have experimented with pop-up TV ads and other messages designed to get the attention of TV viewers who increasingly skip traditional TV commercials. But, in what is believed to be the first instance of a pop-up ad promoting a U-verse programming tie-in with an advertiser, all of the telco's more than 2 million U-verse TV customers Wednesday were presented with a pop-up offer for a free large Domino's pizza and a two-liter bottle of Coke to customers who added the Showtime channel to their service plans.
AT&T had previously used a pop-up to promote its the launch of its own Total Home DVR service, according to BroadbandReports. The post at BR suggested that some customers aren't happy about the pop-up ad, though maybe they just think they should get something better than a free pizza--an offer that they can't cash in until they have two months worth of bills showing the Showtime charges.
BroadbandReports has this post
Someone said 2009 might be the Year of the Ad
Telco TV players have seemed ripe for targeted ads