U-verse scores NBA TV package

AT&T U-verse customers will have a few more shots at NBA content this season after the IPTV operator announced a deal with NBA Digital that will give subscribers of the TV U300 package on channel 632, as well the carrier's HD Technology tier on channel 1632, access to 275 games--more than any other professional league--and other original NBA TV programming, including breaking news, scores, and original programming, in both standard definition and HD.

The network, now entering its 12th season, is in some 55 million U.S. homes. NBA Digital is the NBA's cross-platform portfolio of digital assets jointly managed by the NBA and Turner Sports, and includes NBA TV, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, NBADLEAGUE.com, and WNBA.com.

"We're proud to bring NBA TV to U-verse TV customers. It's a great addition to the U-verse TV channel lineup," said Dan York, president of content, AT&T. "This deal helps us with important strategic content initiatives and gives our U-verse TV customers access to even more exciting sports content, and in stunning HD."

For more:
- see this release

Related articles:
U-verse customers getting upgrade to 4 simultaneous HD streams
AT&T: U-verse driving change in business; telco adds 236000 subs
AT&T uses U-verse to add new dimension to Masters golf coverage

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