Ultra-competitive video market ramps up arms race for content personalization

In a video market over-heated with OTT and linear competition, the race is on not just to deliver popular exclusive programming, but do it an algorithmically charged way that targets indivudal consumers. Welcome to the age of content personalization, which is commanding an increased level of R&D spending on behalf of pay-TV operators these days.

"Everyone is trying to figure out the holy grail of personalized media content," Todd Viegut, CEO of Kannuu, told FierceOnlineVideo. Kannuu provides content discovery software and related services to pay-TV and other multiscreen providers.

FierceOnlineVideo has a complete report on the fast-growing personalized content sector here.

Suggested Articles

Comcast last Friday moved Turner Classic Movies to its Sports Entertainment add-on package, a move that angered several subscribers.

With the streaming wars intensifying, the “aggregation wars” are poised for greater activity as well: everyone wants a piece of this pie.

Comcast/NBCUniversal is reportedly shifting around its management team ahead of the company’s high-profile launch of Peacock.