Under Comcast, NBC programming will get 'edgier'

Comcast (Nasdaq: CMCSA) won't be taking a milquetoast approach to jumpstarting the lackluster NBC network. New NBC Entertainment czar Bob Greenblatt has been telling sources that he's not afraid to race to the edge to restore some color to the Peacock network.

Any move that Greenblatt makes would have to be cleared with the suits in Philadelphia, a group known to be more buttoned down than hair down. "He's trying to find his way with Comcast management in terms of how racy they want to go," a source told the New York Post.

Another source, reportedly from the camp of Steve Burke, stepping in as Comcast's overlord of the new NBC Universal properties is OK with Greenblatt's direction. "Bob's got the ball. We support him 100 percent," said the source.

For the time being, Greenblatt, who won't officially step into his new job until  Friday, has been holed up in L.A. reading scripts and is "prepared to push the envelope as far as his new bosses will let him."

For more:
- the New York Post has this story

Related articles:
Comcast announces new NBC Universal executive team
Former Pa. Gov. Rendell set to join MSNBC
Comcast-NBCU reminiscent of AOL-Time Warner?

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