After pulling its channels off AT&T (NYSE: T) U-verse and accusing the operator of racial discrimination in the process, Univision executives seemed to have asked themselves this question: Could it be we took this thing too far?
The programmer has agreed to keep its channels on U-verse through Wednesday, as the two sides continue negotiating on carriage renewal.
"Univision Communications Inc. and AT&T agreed today to extend the access of the Univision network and stations until 1 a.m. ET on Wednesday, March 16. Univision's other networks will continue to be unavailable. The two companies will continue to work to reach agreement on a new contract," Univision said in a statement.
The Spanish-language Univision broadcast network, which encompasses 60 stations serving 19 markets, as well as UniMás, Galavisión, and Univision Deportes, pulled its channels off U-verse and its 5.9 million subscribers over a week ago.
"Despite Univision's tireless efforts to reach an agreement, AT&T is denying its U-verse customers access to our networks and stations, which have the most popular Spanish-language news, sports and entertainment," said a Univision statement released March 4. "AT&T is redlining our audience by refusing to recognize the value of the Univision networks and the consumers we serve."
AT&T regulator affairs chief Jim Cicconi called the rhetorical attack "despicable" and Univision seems to have dialed it down since, restoring its channels to U-verse temporarily for last Wednesday's Democratic presidential debates.
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