In-venue IPTV transmission projected to drive additional revenues for sports

Sports is big business--perhaps the biggest of all businesses in the video transmission space--and it can be even bigger and more profitable, according to Exterity, an IPTV communications solutions company, that is promoting "enterprise IPTV" as a financial boon to sports franchises, teams and venues.

"While TV and video at sports venues is nothing new, there are enormous opportunities for stadiums and sporting sites to capitalize on the latest IPTV infrastructure to distribute a huge range of content throughout the venue over multiple channels," Colin Farquhar, Exterity's CEO said in a press release.

Thus, in addition to watching the event already in progress live, sports fans could have an immersive experience with venues and teams creating "their own internal TV channels showing highlights, pre-and post-game coverage, and access to other on-site events and event-specific services via a customizable, branded, on-screen interface," he continued.

Exterity is planning to demonstrate its enterprise IPTV solution at NAB in Las Vegas, suggesting that it is the next level for sportsters seeking to expand their venues and reap more financial gains.

"One of the many benefits of deploying IPTV is that the users can very quickly recoup their investment through the extra revenue that derives from tailored services and content," Farquhar continued. "IPTV can deliver the most appropriate services over the existing IP network; something that traditional analog networks simply cannot achieve."

For more:
- Exterity issued this press release

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