Verizon FiOS TV customers are getting another piece of the TV Everywhere pie, with the company and HBO today announcing the launch of MAXGO.com, Internet access to Cinemax online video. The website gives FiOS subscribers unlimited access to Cinemax offerings from any Internet-connected computer at no additional charge.
"With the addition of MAX GO, Verizon FiOS subscribers will be the first to enjoy the full suite of Cinemax offerings. Whether watching the linear channels, searching Cinemax on Demand or now clicking through MAX GO, the programming is available the way the consumer desires to access it," said Shelley Brindle, senior vice president, Domestic Network Distribution, HBO.
In February, HBO Go launched on Verizon FiOS, offering subscribers some 600 hours of HBO programming, reacting to data that showed 20 to 30 percent of its viewership was through HBO on Demand. The move was designed to grow, and retain, that base.
Like HBO GO, MAX GO also gives subscribers the ability to create a Watchlist that keeps track of bookmarked content for later viewing. In addition, users will find extra content including interviews, recaps, and behind-the-scenes pieces; customizable views showing titles in slideshow, grid or list format; and Browse by Tags, a new feature allowing users to find titles via keywords. MAX GO is the latest in the suite of Cinemax products offered by Verizon FiOS TV, including nine SD channels and seven in HD, Cinemax On Demand(SM) and Cinemax On Demand in HD.
- see this release
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