Verizon seems to be taking a cue from Apple's playbook by opening two mall-front stores to demonstrate its FiOS TV service. So far the service provider has opened two locations: Fairfax, VA and Southlake, Texas. According to the original AP article: "Verizon would not discuss whether it has sold any FiOS subscriptions since the store opened...but...the stores serve their purpose even if customers don't sign up on the spot, because they expose new customers to products and services in a favorable way." Fairfax is just outside of D.C. so I'll take a look soon and report back. Stay tuned.
For more on the Verizon FiOS stores:
- see this post over at NewTeeVee