Apparently, if you build it, they will come. Fox Networks, which in August built a paywall around its online content, has added Verizon (NYSE: VZ) FiOS and Mediacom to its currently thin roster of pay-TV providers who have reached a deal with the company to give subscribers authenticated access to Fox On Demand.
Verizon subs gained access to the online content earlier this month, and Fox says Mediacom customers will be able to log on to watch back episodes of shows like Glee, Family Guy and Terra Nova in the coming weeks.
Subscribers have access to content the day after it airs, and for 28 days following its air date. Users can watch the shows on Fox.com or Hulu.com by logging in with their subscriber user IDs and passwords. Verizon subscribers will also have access to the content on www.verizon.com/fiostvonline. The content is available to non-authenticated users eight days after its first air date.
Fox launched the plan in mid-August, worried that the availability of the shows online would cut into its advertising revenues. Initially only Hulu Plus and Dish Network (Nasdaq: DISH) subs had access to its content.
The company has been working hard to promote its TV Everywhere play, actively campaigning to entice other pay-TV operators, hoping that fans of the network will put enough pressure on providers to push them to sign up.
- see this release
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