Verizon reportedly in talks with Hearst for Go90 programming venture

Verizon (NYSE: VZ) reportedly is in talks with media company Hearst Corp. about creating a joint venture to develop programming for Go90.

According to The Wall Street Journal, the talks between Verizon and Hearst Digital Studios are far enough along as to produce detailed descriptions of planned offerings. The paper describes the development of a politics-focused comedy network (think Comedy Central's Daily Show).

Also in the works is a Nashville-based network that would be, in the words of one insider, "a Vice for the red states."

All of this programming would be, of course, targeted at millennial-aged viewers, which is the primary demographic for Verizon's mobile programming service.

Launched last fall, Go90 is an ad-supported video platform, mixing traditional TV brands like Comedy Central and the NFL with YouTube-oriented programming from the Internet. 

Hearst owns 25 percent of AwesomenessTV, one of the YouTube programmers that has a deal to produce content for Go90. Hearst also owns half of A&E Networks, another Go90 content supplier. 

Verizon executives didn't deliver much in the way of usage data last week during the company's fourth quarter earnings call. CFO Fran Shammo did, however, reveal that the Go90 app has been downloaded more than 2 million times. 

For more:
- read this Wall Street Journal story

Related articles:
Verizon's CFO: Custom TV will 'refresh' to comply with programming contracts
Verizon: Go90 is doing well on our competitors' networks
Verizon exec: Go90 needs more spectrum

Suggested Articles

Comcast is calling on its cable brethren, Charter and Cox, for a new initiative called On Addressability focused on building a “sound, scalable and sustainable…

NCC Media and OpenAP are teaming up to allow national advertisers to use OpenAP’s audience segment definitions when buying across NCC Media’s linear, VOD and…

Comcast is launching new controls for its X1 television service that will allow people with certain disabilities to operate their cable TV systems using their…