VEVO targets cable with music video network

Online music service VEVO has launched VEVO TV, a music network for the Internet and cable TV. The service currently is accessible on VEVO.com and as a mobile app for Apple's (Nasdaq: AAPL) iOS, Android and Windows tablets and phones. It will also be available via Roku and Xbox. However, the company aspires to have VEVO TV available on cable networks by year-end.

In an interview with AdWeek, Michael Cerda, VEVO's senior vice president of product and technology, said VEVO TV will feature hour-long programming blocks that will highlight certain artists and music genres. In addition, VEVO TV will broadcast live concerts and interviews with performers.

The company has decided to seek long-term deals with cable networks as a way to get VEVO in front of more users on a regular basis and also give VEVO more access to TV advertising budgets.

The service will likely compete with Viacom's (NYSE: VIA) MTV. According to SNL Kagan, MTV is available in about 98 million U.S. pay-TV homes.

VEVO, which is a joint venture of Sony Music Entertainment, Universal Music Group and Abu Dhabi Media, recently retooled its service to encourage more continuous playlists and discovery. The company, which debuted VEVO TV in Austin, Texas, this week at the South by Southwest conference, said that if VEVO TV takes off, the company may launch more networks such as a hip-hop-only version of VEVO TV.

For more:
- see this Bloomberg article
- see this AdWeek article

Related articles:
Reports: Google wants to buy a chunk of VEVO
Music videos foster Disney, VEVO collaboration

Sponsored by Dell Technologies

Whitepaper: How to Elevate Your Content Delivery Workflows With Dell EMC PowerScale

Learn how Dell EMC PowerScale helps meet surging viewer demand while reducing costs with a single centralized platform for the ingest, processing, and delivery of the content your viewers love.

Suggested Articles

WarnerMedia scored a key HBO Max distribution deal with Comcast just as it launched in May. Nearly six months later, there still isn’t an app.

Comcast is planning new data caps and video service price increases for its subscribers in 2021.

The Apple TV remote is an often reviled peripheral device. Universal Electronics has taken it upon itself to create a different option.