Plying what is perhaps the strongest investment community pressure so far on struggling media giant Viacom, high-profile Bernstein analyst Todd Juenger has urged the moribund media giant's board to sell off its key assets and take cable channels such as MTV, Comedy Central and Nickelodeon private.
And it appears Viacom is heeding Juenger's advice. Shortly after the analyst published his memo, the company put out a press release saying that it's exploring strategic investment partnerships for its Paramount Pictures division.
For his part, Juenger also suggested that Viacom part with African-American-targeted cable channel BET.
The New York Post has a full report on Juenger's memo here.