Vice Media reportedly set to take over U.S. cable channel, narrows choices to two

Vice Media remains intent on creating its own U.S. cable programming network and is set to take over an existing channel by the end of the year, according to Bloomberg.

The news service said the edgy documentary programmer has narrowed its list of network takeover targets to two.

Last year, Vice secured $250 million from A+E Networks. Speculation at that time was that the cable network conglomerate would let Vice take over one of its channels.

Speaking at an industry event in Los Angeles Monday, A+E CEO Nancy Dubuc said her company was looking for "strategic ways to partner" with Vice, but she said there was no specific announcement to be made at this time.  

Comcast's NBCUniversal unit has also kicked the tires on Vice, as it looks for ways to develop digital programming inroads to millennial-aged viewers. 

Vice gained momentum creating digital content, but has successfully branched out as a program supplier for cable platforms like HBO, for which its non-fiction programming has won Emmys and audience share. 

The cable play has left New York-based Vice wanting to expand from the millennial-rich but ad-poor waters of online media to the older audiences -- and much richer CPMs -- of cable. And it appears to want its own channel to do that.

Vice -- which produces 100 hours of video programming each month -- already has a deal with Canada's Rogers Communications to establish this kind of branding in the Great White North. 

For more:
- read this Bloomberg story

Related articles:
Vice joins AwesomenessTV, ESPN, others in providing content for Verizon's upcoming mobile video service
Rumor mill: A+E set to re-theme one of its channels around Vice Media
Comcast looks to spark struggling cable channels; in talks with Vice, BuzzFeed, others

Suggested Articles

For now, it looks like Netflix and everyone else still have space to grow.

Flex, which Comcast recently made free for its subscribers, is a lot like X1 but not centered on Comcast’s linear video product.

Beginning Dec. 10, Comcast will replace Starz and begin offering Epix, a premium network owned by MGM, in some of its Xfinity TV premium packages.