More viewers are watching premium content online than ever before, with nearly a third of U.S. households streaming TV shows, and nearly the same amount stream movies. The reason? There's increasing amounts of content available and it's getting easier to get to, thanks to an array of connected and mobile device that can stream video easily. And, says Parks Associates Director of Research Brett Sappington, as online video providers like Netflix, YouTube and Hulu Plus expand their original offerings and pay-TV operators work to make content discovery easier, more consumers are going to adopt the technology. Industry Voices