Viewers are flocking to online video, operators try to make it easier

More viewers are watching premium content online than ever before, with nearly a third of U.S. households streaming TV shows, and nearly the same amount stream movies. The reason? There's increasing amounts of content available and it's getting easier to get to, thanks to an array of connected and mobile device that can stream video easily. And, says Parks Associates Director of Research Brett Sappington, as online video providers like Netflix, YouTube and Hulu Plus expand their original offerings and pay-TV operators work to make content discovery easier, more consumers are going to adopt the technology. Industry Voices

Suggested Articles

Comcast today said it is planning a January 2020 meeting to provide further details about its upcoming ad-supported streaming service, Peacock.

The FCC is planning to auction off C-band spectrum so it can be used for 5G.

TiVo is launching the Amazon Prime Video app on some TiVo devices for its pay TV operator customers nationwide.