Virgin Media extends TiVo agreement through 2018

TiVo's momentum with cable operators continues, with the UK's biggest MSO, Liberty Global-owned Virgin Media, committing to using the tech company's set-tops through 2018.

It's an important win for TiVo, which enjoys a base of 4.52 million subscribers via MSOs vs. only 944,000 of its own customers. TiVo added another 324,000 customers via MSO partnerships in Q4.

Virgin Media is one of TiVo's biggest MSO clients, having installed TiVo-enabled set-tops into more than 2.5 million homes.

The deal--terms of which were not disclosed--extends a five-year agreement that was set to expire in 2015.

Liberty Global, meanwhile, could have gone a different direction. The company is part of the Reference Design Kit joint venture, and appears to be set to deploy set-tops based on RDK standards through its other MSO holdings.

"Virgin Media has been among our most innovative customers, successfully deploying TiVo and leveraging our integration of linear, VOD and OTT content sources to create an unmatched offering in the UK," said David Sandford, VP and GM of TiVo's international operator business. "TiVo is proud to serve Virgin Media with critical solutions in a challenging and competitive landscape, helping to drive revenue growth and material gains in customer satisfaction."

For more:
- read this TiVo press release
- read this Multichannel News story

Related links:
TiVo study: 1.5 million U.S. consumers plan to ditch pay-TV
TiVo launches network comedy curation feature, pokes NBCU in the eye
TiVo reports 40% rise in MSO subs, but cord-cutting Roamio OTA sales drive revenue