Vision247 offers up hybrid TV platform with prepackaged IPTV, OTT elements

U.K.-based media technology and content distribution vendor Vision247 has honed its online video platform product line to take advantage of the ever-blurring lines between legacy pay TV delivery systems and over-the-top (OTT) video.

Perception EPG

The Perception platform electronic program guide. (Source: Vision247)

The Perception platform integrates with smart TVs, set-top boxes as well as both iOS and Android devices and helps operators deliver both a TV Everywhere experience of their own programming but also to add in over-the-top content, said John Mills, Vision247's CEO.

"Rather than becoming trapped in a price discounting scenario, operators that wish to maximize success from the delivery of television services must differentiate their broadcast offering," Mills said in a Vision247 press release. "The service provider can fully define and categorize the IPTV and OTT streams with Perception through a range of commercial packages including free-to-view, subscription time-based services and pay-per-view services."

Vision247's press release described Perception as a prepackaged end-to-end content acquisition, management and distribution platform with IPTV middleware, content management and billing. The platform also includes an electronic program guide for IPTV and IP streams and network personal video recorder (nPVR) functionality while blending the necessary elements to provision OTT content from both single shows and series links, the company said.

"The emergence of larger screen phablets and the popularity of tablet devices finally makes IP and OTT TV services a prime differentiator for operators seeking to offer multi-play packages that include home and mobile connectivity," said Mills.

For more:
- Vision247 issued this press release

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