VoD distributor Gravitas cuts deal with YouTube

What you get is what you'll see as part of a deal reached between VoD distributor Gravitas and Internet video icon YouTube, which has opened its arms and site to display Gravitas film library via either rental or supported by advertising.

The content will be packaged as GravitasVOD and will include film festival fare from Sundance, SXSW, Tribeca, Cannes and Toronto with about 500 films available at any time.

The deal "enables our filmmakers to reach a potentially huge user base who is already accustomed to viewing streaming video online or through Web-connected devices," Gravitas senior vice president Michael Murphy said.

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