Vubiquity hires former Warner Bros. digital marketing exec Edelman

Multiscreen technology company Vubiquity has named former Warner Bros. executive Michele Edelman executive VP of marketing and communications, replacing the departed Laurie Lawrence.

Edelman previously served as VP, worldwide direct-to-consumer home entertainment marketing for Warner Bros., where she headed consumer initiatives for the Warner Bros. Digital Entertainment Store, among other endeavors.

"We are pleased to have Michele join the Vubiquity organization and to lead its marketing and corporate communications areas," said Darcy Antonellis, CEO, Vubiquity Inc., in a statement. "Michele's industry expertise and history are steeped in all things digital. As media and entertainment continues to be more deeply embedded in all things within the Internet of Things globally, she's the perfect executive to head Vubiquity's product and services marketing and communications efforts."

Added Edelman: "Vubiquity is perfectly positioned at the intersection of entertainment, technology, services and solutions, and I am thrilled to be joining the organization. As Vubiquity continues to meet the ever-changing demands of content owners and service providers, I look forward to developing a strategy that takes into account all our partners and achieves the most success."  

For more:
- read this Vubiquity press release

Related links:
Vubiquity buys VOD content and services provider FlexFilm Movies
Vubiquity names Warner Bros., CBS, Fox veteran Antonellis CEO
TiVo-Vubiquity deal could help operators distribute multiplatform movies

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