Walmart has launched a promotion called "Cut the cable," in which it is plugging digital antennas, smart TVs and over-the-top devices in an effort to help its customers ditch pay TV.
"What better way to save money on your cable than by getting rid of it all together? At Walmart.com, we can help you cut the cord with devices like streaming players and antennas that will keep you entertained and save you money at the same time," reads the promotional web page.
According to TV Predictions, which made the discovery, the promotion runs from June 3 to July 31.
"With streaming players like Google Chromecast, Roku and Apple TV, you can have all of your favorite shows and movies at your fingertips without a cable subscription," the promotion adds. "Different streaming devices offer different specifications and access to services like Netflix, Vudu, Hulu, HBO Now and more. When shopping, choose a player that suits your viewing preferences along with your specific TV."
Walmart, which owns the transactional video platform Vudu, was the biggest North American driver of DVD sales back when discs were a primary home entertainment revenue source.
Walmart Family Mobile adds plan with 10 GB of LTE data, offers 'Data Saver' that mimics Binge On
ESPN lost another 1.5M subs from February to May, Nielsen says
Showtime's Christie: OTT subscribers are 'just too big a segment to overlook'