Washington Post: Twitter has become a 'cable company'

After signing a deal with the NFL to live-stream 10 regular-season Thursday-night games, Twitter has become more "cable company" than social network, according to the Washington Post.

"It's akin to what the television industry has done for decades: Provide live events in hopes of growing an audience while making tons of money in advertising doing it," WaPo reported Brian Fung argues.

We get it. We'd probably use the analogy of "broadcast network," because that probably fits the tentpole programming strategy that Twitter is going for better, but we understand what he's going for.

Regardless, it's an important deal for the pay-TV industry to consider, with even social network traditionally limited to 140-character text communications now becoming yet more competition.

You can read the rest of Fung's column here.

Suggested Articles

Comcast is calling on its cable brethren, Charter and Cox, for a new initiative called On Addressability focused on building a “sound, scalable and sustainable…

NCC Media and OpenAP are teaming up to allow national advertisers to use OpenAP’s audience segment definitions when buying across NCC Media’s linear, VOD and…

Comcast is launching new controls for its X1 television service that will allow people with certain disabilities to operate their cable TV systems using their…