After signing a deal with the NFL to live-stream 10 regular-season Thursday-night games, Twitter has become more "cable company" than social network, according to the Washington Post.
"It's akin to what the television industry has done for decades: Provide live events in hopes of growing an audience while making tons of money in advertising doing it," WaPo reported Brian Fung argues.
We get it. We'd probably use the analogy of "broadcast network," because that probably fits the tentpole programming strategy that Twitter is going for better, but we understand what he's going for.
Regardless, it's an important deal for the pay-TV industry to consider, with even social network traditionally limited to 140-character text communications now becoming yet more competition.
You can read the rest of Fung's column here.