Just as television didn't threaten movies and cable didn't threaten television, 3D TV won't bother big screen Imax theater fare, the company's CEO says. "Since we have the premium brand in 3D and have been in 3D longer than anybody and have some proprietary technology, we're looking for other ways to migrate into the home and think we'll be able to find a revenue base in the home," said CEO Richard Gelfond in a Reuters interview.
Imax, which predicted a strong 2011 while detailing stronger than expected fourth quarter and 2009 results, said it is in negotiations with Sony and Discovery Communications to create a 3D home cable TV network.
Three TV set makers, Panasonic, Samsung and Sony this week announced 3D TV products and a number of programmers, including ESPN and CBS are lining up to present shows in 3D which is being tested by various delivery platforms including work at CableLabs.
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