What's Roku up to? Company raises another $25M

Streaming video company Roku revealed in SEC documents that it has raised an additional $25 million in private funding, putting its total backing at $153.1 million.

The company, which received an additional $700,000 from BSkyB earlier in October, told VentureBeat that the funds constitute "additional growth capital," but is otherwise being coy about its next moves.

Competition in the streaming device market has increased since Roku's last major funding round--$60 million in May 2013--with Google (NASDAQ: GOOG) and Amazon (NASDAQ: AMZN) aggressively entering a market that Apple (NASDAQ: AAPL) was already competing in, too.

Beyond competing in the device market, Roku is trying to integrate its technology into consumer electronics brands, such as those made by Chinese TV manufacturers TCL and Hisense.

Roku is also looking at ways to better profit from the audience growth of its programming partners.

For more:
- read this SEC filing
- read this VentureBeat story

Related links:
The puck stops here: Google unveils first Android TV device, the Nexus player
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