Why cable CEOs are whistling in the rain of cord cutting

While the media and telecommunications industries have generally come to an agreement that cord-cutting is a significant threat to their businesses, cable industry titans are not as sure.

Speaking at the UBS Media and Technology Conference last week, both Charter President and CEO Tom Rutledge and Time Warner Cable Chairman and CEO Rob Marcus noted that their systems might actually finish their respective fourth quarters in the black as far as video subscribers are concerned. 

This would be a feat, Marcus noted, that would be a "significant milestone, not only for us but for the industry," The Hollywood Reporter writes. Cable CEOs are citing improvements in operational efficiency, technology and the overall customer experience for their newfound ability to turn the tables and pull market share away from cable and telco operators. Article

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