woomi adds blinkx content to OTT play

Online video search engine blinkx has teamed up with cloud-based video distribution platform Miniweb Technologies and its connected TV app woomi to provide access to blinkx's 35 million hours of online video through the woomi service.

Woomi, a newly released app from Miniweb that launched this month on connected Samsung TV sets in the United Kingdom, enables device manufacturers to enhance their products with a feature-rich connected TV service that offers a variety of online video, including content from blinkx's extensive index.  The woomi system is enhanced with user-friendly functions such as search, discovery, single-click payments and personalization. The company said woomi will be rolling out to multiple territories over 2011.

"We're thrilled to extend our partnership with Miniweb through our collaboration with woomi," said Suranga Chandratillake, founder and CEO, blinkx. "woomi gives users access to a diverse array of online video from multiple content partners within a single application, and optimizes the Connected TV viewing experience for users with advanced functionality like discovery, recommendation and related content--truly fusing the best of broadband and broadcast entertainment."

Miniweb said woomi (www.woomi.tv) is the first combined micro-payment and advertising supported content marketplace for connected TV devices.

Miniweb's Connected TV Services Platform has garnered substantial industry acclaim including TVB Europe Editors' Award Best of IBC 2009, Best Interactive Service/Application at IPTV World Series Award 2009, Pick Hit Award for Innovation at IBC 2008 and the Red Herring Europe 100 Winner 2008

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