WOW! files for IPO, rolls out new logo

From left to right, WOW!'s old logo and new logo.

As expected, No. 6-sized U.S. cable operator WOW! has filed with the Securities and Exchange Commission to become a publicly traded company. 

In March, the Denver-based MSO filed preliminary documents for an initial public offering, indicating the potential to raise as much as $750 million.

According to the SEC filing, Avista Capital Partners, an original investor in WideOpenWest, would own 44% of the company after the IPO. Meanwhile, another private equity firm, Crestview Partners, would own 29%. Crestview made a $125 million investment in WOW! back in 2015.

FREE DAILY NEWSLETTER

Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

RELATED: WOW! to receive $125M investment, partnership from private equity firm

Concurrently with the SEC filing, WOW! has quietly been rolling out a new logo, which can be seen on its website and various social media handles.

The IPO filing and new logo come as the MSO has returned to growth after several years of debt struggles and layoffs. In December 2014, for example, the company laid off roughly 9% of its 3,000-worker labor force.

RELATED: WOW! announces company-wide layoffs, price increases for customers

WOW! is the sixth-largest cable operator in the U.S., with 772,300 video, high-speed data and voice customers. Its footprint spans nearly 3 million homes, overbuilding into Comcast and Charter Communications terrain in regions including the Midwest and Southeast. 

Suggested Articles

Short-form video streaming service Quibi is without an important executive ahead of its April 2020 launch after Tim Connolly, head of partnerships and…

SSIMWAVE, a company specializing in quality of experience for video content, is adding the ability inspect Dolby Vision content for file-based streaming…

Comcast is defending its civil rights and diversity record as it prepares for a U.S. Supreme Court showdown with Entertainment Studios over a $20 billion…