WOW! files for IPO, rolls out new logo

From left to right, WOW!'s old logo and new logo.

As expected, No. 6-sized U.S. cable operator WOW! has filed with the Securities and Exchange Commission to become a publicly traded company. 

In March, the Denver-based MSO filed preliminary documents for an initial public offering, indicating the potential to raise as much as $750 million.

According to the SEC filing, Avista Capital Partners, an original investor in WideOpenWest, would own 44% of the company after the IPO. Meanwhile, another private equity firm, Crestview Partners, would own 29%. Crestview made a $125 million investment in WOW! back in 2015.

RELATED: WOW! to receive $125M investment, partnership from private equity firm

Concurrently with the SEC filing, WOW! has quietly been rolling out a new logo, which can be seen on its website and various social media handles.

The IPO filing and new logo come as the MSO has returned to growth after several years of debt struggles and layoffs. In December 2014, for example, the company laid off roughly 9% of its 3,000-worker labor force.

RELATED: WOW! announces company-wide layoffs, price increases for customers

WOW! is the sixth-largest cable operator in the U.S., with 772,300 video, high-speed data and voice customers. Its footprint spans nearly 3 million homes, overbuilding into Comcast and Charter Communications terrain in regions including the Midwest and Southeast.