WideOpenWest goes back to the Starz well for latest marketing executive hire


WideOpenWest continued to build out its executive team under new CEO Teresa Elder, adding three new executives. 

Amy Bell, who worked under recently hired WOW CMO Nancy McGee at Starz, has been named senior VP of marketing. Bell completed CTAM’s Cable Executive Management program at Harvard Business School and worked at Comcast for six years as director of marketing operations before joining Starz in 2008. She rose to the level of senior VP of brand strategy and marketing communications at Starz. 

Meanwhile, WOW also named Leslie Peabody VP of human resources. Peabody is a local Denver resident who had served a similar role at Goodwill Industries. 


Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

RELATED: WOW’s Elder names former Media One executive McGee as new CMO

And Bill Case was named VP of total rewards, bring with him more than 25 years of experience in human resources, operations and business development. 

RELATED: WOW names veteran telecom executive Teresa Elder CEO; Cochran goes on ‘self-imposed sabbatical’

“WOW has a rich history of delivering an award-winning customer experience,” Elder said in a statement. “Adding these strong executives to the WOW! leadership team gives us a depth of expertise needed to continue developing and executing on our plans to bring innovative products and services to our customers and to recognize and reward our employees.”

Suggested Articles

CBS and Viacom have officially set the executive team that will lead their digital services including CBS All Access, Showtime and Pluto TV.

The FreeWheel Council for Premium Video is calling for the adoption of a universal standard for managing cross-platform ad campaigns.

Roku is rolling out a discounted bundle deal for its users that buy both Showtime and Starz subscription streaming services on the Roku platform.