WOW! reaffirms pledge to steer clear of data caps

WOW! logo
From left to right, the old WOW! logo and the new one.

WideOpenWest (WOW!) released a statement today reiterating its pledge not to cap usage on its broadband plans.

The Englewood, Colorado-based cable operator said it is taking the “consumer side” in the somewhat polarized debate as to whether cable operators should cap data usage on landline internet service. 

No. 1 operator Comcast, for example, has instituted a 1-terabyte usage cap in most of its footprint, with customers paying $10 incrementally for every 50 gigabytes used. No. 2 operator Charter Communications, meanwhile, does not yet cap data usage. 

FREE DAILY NEWSLETTER

Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

And for its part, neither does the nation’s No. 6-sized cable operator.

RELATED: WOW! falls short of $400M target at IPO, raises only $309M

"With more and more devices connecting to home networks, smart home devices exploding, and OTT (or streaming) content consistently winning awards and becoming must-watch content, customers need a company on their side, delivering better and uncapped Internet, that company is WOW!,” said Scott Russell, chief marketing and sales officer at WOW!, in a statement.

In March, WOW! filed preliminary documents for an initial public offering, indicating the potential to raise as much as $750 million. But it fell short of its goal to raise $400.05 million with an initial public offering, taking in just $309.4 million.

WOW! boasts 772,300 video, high-speed data and voice customers. Its footprint spans nearly 3 million homes, overbuilding into Comcast and Charter Communications terrain in regions including the Midwest and Southeast. 

The IPO filing and a new logo come as the MSO has returned to growth after several years of debt struggles and layoffs. In December 2014, for example, the company laid off roughly 9% of its 3,000-worker labor force.

Suggested Articles

Short-form video streaming service Quibi is without an important executive ahead of its April 2020 launch after Tim Connolly, head of partnerships and…

SSIMWAVE, a company specializing in quality of experience for video content, is adding the ability inspect Dolby Vision content for file-based streaming…

Comcast is defending its civil rights and diversity record as it prepares for a U.S. Supreme Court showdown with Entertainment Studios over a $20 billion…