WOW! reaffirms pledge to steer clear of data caps

WOW! logo
From left to right, the old WOW! logo and the new one.

WideOpenWest (WOW!) released a statement today reiterating its pledge not to cap usage on its broadband plans.

The Englewood, Colorado-based cable operator said it is taking the “consumer side” in the somewhat polarized debate as to whether cable operators should cap data usage on landline internet service. 

No. 1 operator Comcast, for example, has instituted a 1-terabyte usage cap in most of its footprint, with customers paying $10 incrementally for every 50 gigabytes used. No. 2 operator Charter Communications, meanwhile, does not yet cap data usage. 

And for its part, neither does the nation’s No. 6-sized cable operator.

RELATED: WOW! falls short of $400M target at IPO, raises only $309M

"With more and more devices connecting to home networks, smart home devices exploding, and OTT (or streaming) content consistently winning awards and becoming must-watch content, customers need a company on their side, delivering better and uncapped Internet, that company is WOW!,” said Scott Russell, chief marketing and sales officer at WOW!, in a statement.

In March, WOW! filed preliminary documents for an initial public offering, indicating the potential to raise as much as $750 million. But it fell short of its goal to raise $400.05 million with an initial public offering, taking in just $309.4 million.

WOW! boasts 772,300 video, high-speed data and voice customers. Its footprint spans nearly 3 million homes, overbuilding into Comcast and Charter Communications terrain in regions including the Midwest and Southeast. 

The IPO filing and a new logo come as the MSO has returned to growth after several years of debt struggles and layoffs. In December 2014, for example, the company laid off roughly 9% of its 3,000-worker labor force.