WOW’s Elder names former Media One executive McGee as new CMO

Wow service van
Image: WideOpenWest

New WideOpenWest CEO Teresa Elder continues to build out her executive team, naming a familiar face, Media One/AT&T Broadband veteran Nancy McGee, as chief marketing and sales officer.

McGee has spent the last 18 months as an associate professor of marketing at Daniels College in nearby Denver. From 2007-2014, she served in the top marketing role from premium network Starz. 

McGee hasn’t worked for a cable operator in more than a decade, but her MSO background is extensive, and it overlaps with Elder. 

RELATED: WOW names veteran telecom executive Teresa Elder CEO; Cochran goes on ‘self-imposed sabbatical’

From 1998-2005, she worked in various senior marketing roles at Media One and the company that acquired it, AT&T Broadband (which, of course, was ultimately bought by Comcast). Elder served as president of AT&T Broadband from 2000-2001. McGee also served as senior VP of marketing for Adelphia from 2005-2007

“Her ability to develop and execute strategic plans for marketing in complex, competitive environments make her the perfect addition," said Elder said, in a statement. ”Nancy is a collaborative and engaging leader whose customer focus is legendary. She will be a great fit with WOWs rich heritage of delivering award-winning customer experiences.”

For her part, Elder was also in the cold storage of academia when WOW named her to the CEO  role in December, replacing the chief executive who successfully guided the company through a debt crisis, Steven Cochran. 

RELATED: WOW! falls short of $400M target at IPO, raises only $309M

WOW conducted a lukewarm IPO last summer, raising around $309 million after setting out to net $400 million. Cochran’s LinkedIn page still describes the 46-year-old executive as being on “self-imposed sabbatical.”