WSJ: DirecTV eyeing 2011 targeted ad launch

The Wall Street Journal reported this week that satellite TV provider DirecTV is developing a program to support targeted advertising to its subscribers by 2011. That plan generally may not be much of a surprise, as it comes as telco TV and cable TV companies are pursuing their own similar offerings and are increasingly inching toward more interactive ad and targeted ad support. However, this may be the first indication of a satellite TV firm edging toward targeted ads.

Satellite TV companies have thus far been unable to get a chunk of the local advertising market, which telcos also have their eyes on as a way to gain more revenue to support their TV service rollouts. However, that local ad market, like many markets, has shrunk amid the recession, the WSJ reports. The DirecTV news also come as consumer privacy continues to be a top issue in Congress, and targeted ad programs can expect to be heavily scrutinized.

For more:
- The Wall Street Journal has this report

Related articles
Targeted TV ads have generated much interest in the last year or so
Targeted ad interest has grown, but so has controversy surrounding the concept

Sponsored by Dell Technologies

Whitepaper: How to Elevate Your Content Delivery Workflows With Dell EMC PowerScale

Learn how Dell EMC PowerScale helps meet surging viewer demand while reducing costs with a single centralized platform for the ingest, processing, and delivery of the content your viewers love.

Suggested Articles

WarnerMedia scored a key HBO Max distribution deal with Comcast just as it launched in May. Nearly six months later, there still isn’t an app.

Comcast is planning new data caps and video service price increases for its subscribers in 2021.

The Apple TV remote is an often reviled peripheral device. Universal Electronics has taken it upon itself to create a different option.