Yahoo, AOL make big transition to long-form originals

AOL On Connected seriesAmid the dominant TV ratings force that is March Madness, Yahoo Screen debuted Sin City Saints, a half-hour, basketball-themed original comedy series. Likewise, its competitor AOL Originals debuted its first long-form original series, making the first four episodes of Connected available exclusively to Roku users via the AOL On app. The new series signal a committed shift by both companies from short-form video content to more structured online video offerings. FierceOnlineVideo has a complete examination of these significant transitions in programming strategy.

Suggested Articles

Comcast is calling on its cable brethren, Charter and Cox, for a new initiative called On Addressability focused on building a “sound, scalable and sustainable…

NCC Media and OpenAP are teaming up to allow national advertisers to use OpenAP’s audience segment definitions when buying across NCC Media’s linear, VOD and…

Comcast is launching new controls for its X1 television service that will allow people with certain disabilities to operate their cable TV systems using their…