Yahoo, AOL make big transition to long-form originals

AOL On Connected seriesAmid the dominant TV ratings force that is March Madness, Yahoo Screen debuted Sin City Saints, a half-hour, basketball-themed original comedy series. Likewise, its competitor AOL Originals debuted its first long-form original series, making the first four episodes of Connected available exclusively to Roku users via the AOL On app. The new series signal a committed shift by both companies from short-form video content to more structured online video offerings. FierceOnlineVideo has a complete examination of these significant transitions in programming strategy.

Suggested Articles

YouTube TV’s price hike gives cable operators breathing room to run the next big TV race, which will be fought and won on the TV UX battleground.

Charter Communications said it will add five “Latino targeted TV networks” to its Spectrum TV lineup.

Among pay TV subscribers and broadband-only subscribers, YouTube and Netflix were among the favorite services featured in makeshift video bundles.