Amid the dominant TV ratings force that is March Madness, Yahoo Screen debuted Sin City Saints, a half-hour, basketball-themed original comedy series. Likewise, its competitor AOL Originals debuted its first long-form original series, making the first four episodes of Connected available exclusively to Roku users via the AOL On app. The new series signal a committed shift by both companies from short-form video content to more structured online video offerings. FierceOnlineVideo has a complete examination of these significant transitions in programming strategy.
