Yahoo! plans to put video on Flickr

Yahoo! is not giving up in the video arena. Comments in the press made by Mike Folgner, general manager of Yahoo's video initiatives, indicate that Yahoo's photo-sharing site Flickr is being groomed for video sharing. The Sunnyvale, Calif., search engine giant is expected to launch its new video strategy by the end of the year.

Yahoo! is reported to have content deals from several record companies, news wires and sports leagues, including the Associated Press, the National Football League and Major League Baseball. The Web conglomerate is aiming to pick up some of the online traffic lining Google's bank account via YouTube.

In comScore rankings for June, Yahoo! ranked third for video streams, with 387 million, or 4.6 percent of all streaming traffic. Google was No. 1 with 21.5 percent, or 1.7 billion hits--all but 1 million of those on YouTube. Fox Interactive was in second with 680 million video streams equating 8.1 percent of traffic. In overall U.S. traffic, Yahoo! sites dominated with more than 133 million visitors compared to second-place Google's 123.6 million.

For more:
- Broadcasting and Cable picked up the Flickr chatter here
- Michael Arrintgon at TechCrunch says he heard about it months ago here
- The comScore streaming results are here