YouTube, one of pay TV's biggest threats, finally gets a challenger

Still wandering in the digital media forest, looking for a coherent strategy two years into the CEO tenure of Marissa Mayer, Yahoo has apparently found yet another business objective to try out--compete with Google's (NASDAQ: GOOG) YouTube for audience share and content creators. Certainly, the pending entry into the user-generated online video market is a good thing for creators, who have bristled at the terms offered by YouTube on such matters as advertising revenue splits. And with YouTube being the dominant platform among those who regularly view online video, it's not a bad thing for the pay-TV industry to finally see a natural predator rise up to challenge the platform. FierceOnlineVideo has a report today on Yahoo's competitor intentions.

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