YouTube says its ads are 80% more effective than TV commercials; CenturyLink launches sports add-on package

More cable news from across the web:

> CenturyLink has added an $8.99-a-month add-on sports package to its Prism TV service that includes Fox's Yes Network,  ESPN's Bases Loaded, Buzzer Beater and Gloal Line, and other channels. Multichannel News story

> YouTube says that ads on its platform are 80 percent more effective than TV commercials. BGR story

> Cox Communications customers in Las Vegas reported an outage Monday that impacted viewing of the season finale of AMC's Better Call Saul, among other channels and programs. Las Vegas Review Journal story

> After technical difficulties scrubbed its first 4K broadcast of a Major League Baseball game Friday, DirecTV will conduct an internal test broadcast of UltraHD broadcast during tonight's Cubs-vs.-Cardinals game. Multichannel News story

> Time Warner Cable has become the latest MSO to offer its customers free voice calling to earthquake-ravaged zones. Press release

> Canada's Rogers is rolling out gigabit-speed Internet services to business customers in Ontario. CED Magazine story

Telecom News

> Cox Communications said it sponsored a three-year private sector grant in Phoenix to have the city join the nationwide Smart Gigabit Communities project. Initiated in 2015 by US Ignite, in partnership with the National Science Foundation, the project is intended to build "a living lab of testbeds for smart gigabit applications." Article

> Google said it is currently working to sell its new OnHub W-Fi internet router to carriers around the world. Google's efforts to expand distribution of its OnHub device further underscore the company's work to expand its position in the internet services market. Article

Installer News

> Passive optical LAN (POL) technology is showing promise of greater bandwidth with a future-proofed architecture that surpasses copper-based LANs, but analysts say what will help it grow will be the entry of larger vendors. Article

> For the fourth straight year, AT&T and Mobilitie are teaming up to boost mobile network capacity at Churchill Downs ahead of next month's Kentucky Derby. Article

Online Video News

> Amazon and Netflix may soon be racing neck and neck for subscribers, as Amazon adopted a monthly subscription tier that aligns closely to the top SVOD provider's streaming tiers. The news, coming just ahead of Netflix's first-quarter earnings report, may have contributed to a drop in Netflix share prices. Article

Wireless News

> Americans' ever-increasing appetite for mobile data appears to be eating into home broadband usage, according to fresh data from the National Telecommunications and Information Administration. Article

> Consumer Intelligence Research Partners added its voice to the choir of industry onlookers predicting a big first quarter for T-Mobile. Article

And finally… Chipmaking giant Intel said it will cut 12,000 jobs representing about 11 percent of its workforce, as demand for personal computers plummets. New York Times story