YouTube TV finally launches on Roku

The announcement said YouTube TV will be available on “select Roku devices” in the 80 markets in which the service is distributed. (Roku)

YouTube TV will finally launch on the No. 1 OTT platform in the U.S., Roku, the two companies jointly announced.

According to a recent CNBC report, Google has amassed around 300,000 users for its virtual MVPD service, which launched last spring. However, YouTube TV has been alone among major vMPVD services in being shut out of Roku.

The announcement said YouTube TV will be available on “select Roku devices” in the 80 markets in which the service is distributed. As noted by Multichannel News, YouTube TV is playable on the following Roku models: Roku Ultra, Roku Streaming Stick+, Roku Streaming Stick (3800x and 3600x), Roku Express/Express+ (3910x, 3900x, 3710x, 3700x), Roku Premiere+, Roku Premiere, Roku 4, Roku 3 (4200x, 4230x) and Roku 2 (4210x).


Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

RELATED: AT&T lost nearly 1.2M linear pay TV customers in 2017

YouTube TV features available on Roku include a cloud DVR with unlimited storage. Up to five people in the household can watch the service simultaneously using their own login credentials. 

Selling for a base price of $35 a month, YouTube Live is competing in a highly competitive market that also includes Hulu Live and Sony PlayStation, satellite TV-operated services Sling  TV and DirecTV Now, and startups including fuboTV. 

So far, the oldest of these platforms, Sling TV, has built the largest user base at around 2 million, but AT&T just announced that DirecTV Now has around 1.2 million customers. 

With most of the services offering the same basic sets of major broadcast and cable networks, and each selling for around $35-$40 a month, operators have prioritized availability of local broadcast channels.

But distribution is key, too, with services vying to be accessible not only on the major mobile platforms, iOS and Android, but also on major OTT platforms like Roku, Apple TV, Amazon Fire, Google Chromecast and Xbox One. 

YouTube TV is already available on Chromecast, Apple TV (via AirPlay adapter), Android TV and Xbox.

Suggested Articles

CBS and Viacom have officially set the executive team that will lead their digital services including CBS All Access, Showtime and Pluto TV.

The FreeWheel Council for Premium Video is calling for the adoption of a universal standard for managing cross-platform ad campaigns.

Roku is rolling out a discounted bundle deal for its users that buy both Showtime and Starz subscription streaming services on the Roku platform.