YouTube TV set to expand into 10 more markets

YouTube
YouTube TV is based on delivery of the four major broadcast networks.

After launching in the five biggest U.S. TV markets over the spring, YouTube has deployed its virtual MVPD service in a second tier of major cities. 

YouTube TV is set to deploy in Atlanta; Charlotte, North Carolina; Dallas-Fort Worth; Detroit; Houston; Miami-Fort Lauderdale; Minneapolis-St. Paul; Orlando-Daytona Beach-Melbourne, Florida; Phoenix and Washington, D.C.

YouTube TV launched in April in New York, Los Angeles, Chicago, San Francisco and Philadelphia.

FREE DAILY NEWSLETTER

Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

The service is based on delivery of the four major broadcast networks, even more so than rival vMVPDs like Sling TV and DirecTV, given that it lacks access to major cable conglomerates, including Viacom. 

This has curtailed, to some degree, YouTube TV’s rollout strategy, with YouTube launching the service only when it has locked up distribution on all available owned and operated and affiliate stations for each of the Big Four. 

RELATED: Sling TV now has more than 2M subscribers, comScore says

It is unclear as to how many subscribers YouTube TV has signed up in its first two-plus months of operation. 

According to statistics on over-the-top viewing released last week by comScore, the combined forces of Sling TV, DirecTV Now and PlayStation Vue control 54.6% of usage. Netflix alone controls 17%, while Hulu accounts for 8% and YouTube tallies 7.1%.

Read more on

Suggested Articles

Short-form video streaming service Quibi is without an important executive ahead of its April 2020 launch after Tim Connolly, head of partnerships and…

SSIMWAVE, a company specializing in quality of experience for video content, is adding the ability inspect Dolby Vision content for file-based streaming…

Comcast is defending its civil rights and diversity record as it prepares for a U.S. Supreme Court showdown with Entertainment Studios over a $20 billion…