YouTube TV set to expand into 10 more markets

YouTube
YouTube TV is based on delivery of the four major broadcast networks.

After launching in the five biggest U.S. TV markets over the spring, YouTube has deployed its virtual MVPD service in a second tier of major cities. 

YouTube TV is set to deploy in Atlanta; Charlotte, North Carolina; Dallas-Fort Worth; Detroit; Houston; Miami-Fort Lauderdale; Minneapolis-St. Paul; Orlando-Daytona Beach-Melbourne, Florida; Phoenix and Washington, D.C.

YouTube TV launched in April in New York, Los Angeles, Chicago, San Francisco and Philadelphia.

FREE DAILY NEWSLETTER

Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

The service is based on delivery of the four major broadcast networks, even more so than rival vMVPDs like Sling TV and DirecTV, given that it lacks access to major cable conglomerates, including Viacom. 

This has curtailed, to some degree, YouTube TV’s rollout strategy, with YouTube launching the service only when it has locked up distribution on all available owned and operated and affiliate stations for each of the Big Four. 

RELATED: Sling TV now has more than 2M subscribers, comScore says

It is unclear as to how many subscribers YouTube TV has signed up in its first two-plus months of operation. 

According to statistics on over-the-top viewing released last week by comScore, the combined forces of Sling TV, DirecTV Now and PlayStation Vue control 54.6% of usage. Netflix alone controls 17%, while Hulu accounts for 8% and YouTube tallies 7.1%.

Read more on

Suggested Articles

Hulu with Live TV will raise the price of its base package by $10, bringing the cost up to $54.99 per month. The price change will kick in on Dec. 18.

As AT&T TV Now falls back in the pack, Sling TV and Hulu with Live TV have emerged as the co-leaders among virtual MVPDs in terms of subscribers.

Verizon's Stream TV device, for now, doesn't support Netflix.