YouTube viewers watch less TV, resist ads

A report from Harris Interactive found that about 32 percent of frequent YouTube users are watching less TV because of the online service. Apparently, 47 percent of adult males have watched a video on YouTube and 43 percent have watched an online video on a network's site like ABC.com. Thirty-one percent of adult males had watched a video on Google Video or Yahoo's sites, while a mere 20 percent have seen one on MySpace. These stats are for adults 18 and up--which cuts out the heart of online video's viewer base--and indicates a widening of online video's appeal across age groups.

Other interesting stats: 66 percent claim that they sacrifice other activities like visiting other websites (36 percent), email and social networking (20 percent), work/homework (19 percent), playing video games (15 percent) and of course, spending time with their family and friends (12 percent) in order to watch YouTube.

For more YouTube stats:
- see this article from WorldScreen

Suggested Articles

Cable, satellite, and telecom pay TV providers should expect one of the worst years ever for cord cutting, according to eMarketer.

Comcast may be under pressure to split up its cable and media businesses and one analyst said that such a move could unlock value for both assets.

Blockgraph has partnered with TVSquared to provide omni-channel TV measurement and audience activation.