YouTube, Yahoo continue assault on linear TV ad market

As they convene once again in New York this week for their annual NewFronts presentations, online video giants like YouTube are beginning to experience success in their primary objective--pull ad dollars away from linear TV and into online video. "The place where 1 billion people come to watch video is a natural home for video advertising budgets," said Omid Kordestani, senior VP and chief business officer for Google, remarking on the explosive growth of his company's YouView ad sales platform. FierceOnlineVideo examines the market share expansion of online video platforms like YouTube and Yahoo Screen in this report.

 

Sponsored by Dell Technologies

Whitepaper: How to Elevate Your Content Delivery Workflows With Dell EMC PowerScale

Learn how Dell EMC PowerScale helps meet surging viewer demand while reducing costs with a single centralized platform for the ingest, processing, and delivery of the content your viewers love.

Suggested Articles

WarnerMedia scored a key HBO Max distribution deal with Comcast just as it launched in May. Nearly six months later, there still isn’t an app.

Comcast is planning new data caps and video service price increases for its subscribers in 2021.

The Apple TV remote is an often reviled peripheral device. Universal Electronics has taken it upon itself to create a different option.