The National Association of Broadcasters show in Las Vegas this week comes at a time when the cable TV industry is seeing a new threat: A rise in the number of so-called "zero TV" households. Nielsen Research last month highlighted that fact by noting that there are now 5 million households in the United States without either pay TV or broadcast TV. That figure is up from about 2 million in 2007.
The trend is sure to be a hot topic of discussion this week at NAB. An NAB spokesman interviewed by the Associated Press described how the industry is responding to the need to deliver content to a greater variety of receiving devices beyond just TVs.
- see this Associated Press story
Nielsen highlighted the zero TV number in a March report
An increasing number of products are wooing pay TV cord cutters