ZillionTV delays launch, expands marketing scheme

ZillionTV, the online video company that originally aimed to sell a video service through telcos and other ISPs that would have traffic priority and thus guaranteed quality-of-service, has delayed its launch until sometime next year. The company also has expanded its marketing plans to include a direct-to-consumer play.

Zillion's service quality ambitions seemed poised to test the patience of Net neutrality proponents, and its delay comes just as the Federal Communications Commission proposed new Net neutrality rules, though it doesn't appear that has anything to do with the delay. Also, the expansion in sales strategy could be read as an indication that traditional carriers couldn't provide Zillion with the market reach it need to make its business model work.

For more:
- Contentinople has this story

Related articles
Zillion TV was poised to test Net neutrality proponents
The FCC just proposed new Net neutrality guidelines