ComScore taps longtime ad executive and board member Bryan Wiener as CEO

Handshake business deal executives
The CEO position has been open since Gian Fulgoni retired in November. (Pixabay)

Cross-platform measurement company comScore has named board member and Bryan Wiener as chief executive officer, effective May 30.

Weiner was most recently executive chairman of ad agency 360i. 

The CEO position at comScore has been open since former CEO Gian Fulgoni retired in November 2017.

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“I’m energized by the opportunity to join comScore during this pivotal moment for our business and our industry,” said Wiener in a statement. “In a world where people are increasingly consuming media across platforms, the need for a trusted, objective and consistent currency to measure audience and advertising ROI only grows.” 

The Reston, Virginia-based group said Bill Livek, comScore’s current executive vice chairman and president, will transition to the new role of vice chairman of the board and special adviser to the CEO. 

Livek called Bryan “a universally-respected change agent in the business world, known for specializing in growing companies into market leaders.” 

Wiener has had a 25-year career in advertising, specializing in growing companies in disruptive environments. He scaled 360i from under 40 employees to more than 1,000 worldwide with clients including Coca-Cola, Nestle, Mondelēz, Capital One, NBCUniversal and Pernod-Ricard. 

The agency, which was acquired by Dentsu in 2010, is focused on helping brands capitalize on change, leveraging expertise in data, technology and innovation to drive measurable impact across all media platforms, comScore said. Wiener was CEO for ten years and executive chairman since 2014. 

In 2014 and 2015, he also served as chairman of Expion, a social content marketing software company that was acquired by Sysomos. 

Previously, Wiener was president of global services at early VoIP software company Net2Phone and general manager at TheGlobe.com.

Comscore also said it named media industry veteran Rob Norman, a media and marketing consultant and former chief digital officer of WPP’s GroupM, to its board of directors. 

Board member Brent Rosenthal will become non-executive chairman. 

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