Looking to keep the NBA’s League Pass programming component as much in the pay TV ecosystem as it still can be, both Dish Network and DirecTV will offering a five-day free promo for the games bundle, starting today.
League Pass delivers subscribers access to every out-of-market NBA game, meaning viewers can see any match-up except those involving their local teams. The NBA distributes League Pass as a streamed a la carte service.
As Cord Cutter News noted, the NBA is offering a free trial promo this week for streamers. But as first reported by TV Answerman blogger Phillip Swan, the linear satellite carriers want to maintain their piece of the action, too.
DirecTV’s promo is actually six days long, kicking off on Martin Luther King Day. Dish, however, is also bundling in trial access to cable channel NBA TV.
A full season of League Pass retails for $169, but the NBA is set to begin prorated midseason pricing next week.