The finally completed CBS-Viacom remerger, creating ViacomCBS, listed direct-to-consumer streaming video as a top priority for future growth. This means CBS All Access, Showtime OTT and Pluto TV will have to step up.
CBS All Access is looking to grow its audience and better compete with Netflix for engagement time by rolling out kids programming on its subscription video platform.
AT&T’s current contract dispute with CBS—which has led to channel blackouts on DirecTV, AT&T TV Now and U-verse—is not an ideal situation for anyone involved. But CBS All Access is seeing some upside.
Subscription video service CBS All Access racks up a significantly larger amount of viewing time than CBS’s similar digital platform CBS.com, which is available for free.