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U.S. JIC certifies Comscore, VideoAmp TV measurement currencies
The U.S. JIC certified Comscore and VideoAmp as currencies, but iSpot is waiting until June. At CIMM East Disney weighed in on sitting out of the JIC.
Bevin Fletcher
Apr 4, 2024 1:55pm
NBCU launches ad platform bridging linear, streaming audiences
Jan 8, 2024 12:15pm
US JIC details scoring system for currency vendor certification
Jun 22, 2023 4:45pm
Paramount, WBD advertising chiefs weigh in on Nielsen’s JIC snub
Apr 28, 2023 5:20pm
Wolk's Week in Review: Bad news for movie theaters
Mar 10, 2023 12:23pm
JIC unveils criteria for TV measurement currency certification
Mar 7, 2023 12:19pm