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Paramount
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Yahoo expands ID tools into CTV
Yahoo has expanded its digital identity products to the CTV advertising channel to help omnichannel targeting in an identity-constrained ecosystem.
Adrian Pennington
Apr 18, 2024 2:57pm
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Comcast’s AudienceXpress evaluates iSpot TV ad data
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Paramount+ with ads set for Canada, Australia rollout
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Profit quest drives content licensing deals between rival SVODs
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