Keyword: Parks Associates
Consumers have decided that a quality user interface is more important than recommendations in a streaming service.
In recent years, a number of factors have shifted the video services landscape, including the introduction and explosive growth of OTT services.
The number of U.S. households with two or more streaming services has been growing at a rapid pace over the past five years, according to Parks Associates.
Subscription video streaming services are increasing their share of the money consumers spend each year on internet TV and movies.
Ultimately, operators will need to begin now to adopt a new data-centric approach, knowing that changes may take years to accomplish.
Video piracy already eats into potential revenues for OTT services like Netflix and pay TV providers like Comcast, and the problem will likely get worse in the years ahead.
Virtual reality headsets have made progress by gaining more mainstream awareness and adoption, but it appears there’s still a long way to go.
Despite an ever-growing array of OTT streaming video services in the U.S., the average amount of money consumers spend on OTT services has stayed flat.
According to new research from Parks Associates, 52% of U.S. broadband households surveyed now watch online video on a connected TV.
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