Keyword: Parks Associates
Ultimately, operators will need to begin now to adopt a new data-centric approach, knowing that changes may take years to accomplish.
Video piracy already eats into potential revenues for OTT services like Netflix and pay TV providers like Comcast, and the problem will likely get worse in the years ahead.
Virtual reality headsets have made progress by gaining more mainstream awareness and adoption, but it appears there’s still a long way to go.
Despite an ever-growing array of OTT streaming video services in the U.S., the average amount of money consumers spend on OTT services has stayed flat.
According to new research from Parks Associates, 52% of U.S. broadband households surveyed now watch online video on a connected TV.
Here are the stories we’re following today.
The rate of cancellation for OTT services has held steady at around 18% for the past three years, says research firm Parks Associates.
Esports is a live programming category that’s gaining momentum, but new figures suggest that it has already found a sizable audience.
Here is some of the other news we've been tracking today.
Stop us if you’ve heard this one before: Streaming services are popular in the United States, and consumers are taking up multiple SVODs to build their own channel bundles.