Keyword: Standard Media Index
The national television advertising market stayed flat in October as declines in broadcast revenue offset increases in cable.
Here are the other stories we’re following today.
Here are some other stories we’re following today.
Comcast grabbed the biggest share of the U.S. national advertising market during the first half of 2018, according to Standard Media Index.
The national television advertising market benefited in the second quarter from the World Cup, but revenues fell 1%, according to Standard Media Index.
The national television advertising market stayed mostly flat in May and only rose 0.8% annually, according to Standard Media Index.
Along with moving past 20 million subscribers, Hulu also grew its advertising revenue during the first quarter, according to Standard Media Index.
The NFL’s ratings-decline story this season continued into the conference championships last week. Still, the NFL dominated ad spending in December.
The U.S. TV advertising market rose only slightly in October as growth in cable advertising revenue was offset by a decline in broadcast advertising.
The 15-second ad has clearly been a success; it stands to reason that the 6-second ad will also become a standard unit in TV media buying.