Keyword: Super Bowl

In preparation for this year’s Super Bowl, CBS rebuilt its streaming workflow and designed new tools.

For Super Bowl 53, CBS Interactive built a new streaming architecture to deal with a 31% rise in online viewers.

CBS’ airing of Super Bowl LIII drew an average streaming audience of 2.6 million during the game window, an increase of 31% over last year’s game.

A massive number of households are going to watch Super Bowl LIII on Sunday. CBS is expecting a lot of those viewers will be livestreaming.

For a collector of sports rights, ESPN has rarely been able to snag the big game. But next year, ESPN Deportes will have Super Bowl broadcast rights.

With two major sporting events, Super Bowl LII and the 2018 Winter Olympics, happening in February, the national TV ad market got a big boost, according to Standard Media Index.

Days after NBC’s broadcast of Super Bowl LII, the network is adding more than 12 million out-of-home viewers to the to the total viewer estimate.

Amid a perilous day for rival MVPDs PlayStation Vue and Hulu Live, FuboTV thumped its chest about its livestream execution during the Super Bowl.

Despite NBC’s numbers touting the improvement of the NFL playoffs this season, the Super Bowl still fell short of viewership totals set last year.

NBC’s broadcast of Super Bowl 52 was interrupted during the first half by a 15- to 20-second blackout.