Keyword: Super Bowl

For a collector of sports rights, ESPN has rarely been able to snag the big game. But next year, ESPN Deportes will have Super Bowl broadcast rights.

With two major sporting events, Super Bowl LII and the 2018 Winter Olympics, happening in February, the national TV ad market got a big boost, according to Standard Media Index.

Days after NBC’s broadcast of Super Bowl LII, the network is adding more than 12 million out-of-home viewers to the to the total viewer estimate.

Amid a perilous day for rival MVPDs PlayStation Vue and Hulu Live, FuboTV thumped its chest about its livestream execution during the Super Bowl.

Despite NBC’s numbers touting the improvement of the NFL playoffs this season, the Super Bowl still fell short of viewership totals set last year.

NBC’s broadcast of Super Bowl 52 was interrupted during the first half by a 15- to 20-second blackout.

NBC said the ratings for its broadcast of Super Bowl 52 marked a 143% improvement over the ratings for this season’s NFL playoff games.

Tegna’s media segment revenues during the first quarter managed to hold mostly steady despite tough comparisons with the year-ago quarter.

Fox received a major boost in TV ad spending in February thanks to the Super Bowl, but overall the broadcast industry was flat, according to SMI.

The NCAA March Madness basketball tournament is seeing rising ratings in a year when other big marquee events have seen viewership fall.